Whether you work in fashion or have worked in fashion, there are always similarities between your job and a commercial. This article explains the three basic differences between fashion marketing and commercial marketing and how these relate to different work environments.
If you’re not sure where to start when thinking about fashion and commercial marketing, then you could start by asking yourself what makes you enjoy working in the fashion or commercial market. Have you ever felt that you had more freedom and creative control than you did in fashion? When you think about working in fashion as a fashion designer, is it a company with a lot of structure and someone who can’t make up their mind?
Commercial fashion is like a family business and requires a good deal of structure. For example, when you’re in fashion, your boss may be able to make decisions on her own, or she may follow a dress code that you may not approve of. In commercial fashion, you have to be able to make a decision on your own, but your boss may agree with you.
Another major difference between fashion and commercial market is that in fashion, you must do a great deal of research and design. In commercial fashion, there are no deadlines and no “designers” who can answer all of your questions. Instead, you have to learn from your customers and use your creativity to design your own product.
Finally, fashion designers must continually challenge themselves in order to stay on top of the latest trends. For this reason, many fashion designers have a degree of insecurity that makes them feel that they can’t change for a long time. In the commercial market, your clients are constantly changing and so are you so there’s less pressure to constantly think outside the box.
Commercial marketing is a combination of the two above topics. You’re still required to research trends and current events, but you must also think creatively about how to promote your product. It can also be a balancing act because you may want to get your hands on as much information as possible, but you also have to find ways to market your product.
One of the most common differences between fashion and commercial marketing is that fashion requires you to be creative and unpredictable. In the fashion industry, if you don’t think outside the box, then you won’t be on your way to success. Meanwhile, the commercial market is much more linear and predictable and requires that you think creatively and be open to new ideas.
Another thing you’ll notice when you’re involved in fashion marketing is that fashion designers are allowed more creative freedom and a greater amount of control over their creations. On the other hand, fashion marketing requires a higher level of sales and is much more predictable. Of course, even though the designers are usually the ones that come up with the new designs, they still have to consider the business of selling the product to customers.
As mentioned earlier, there are other major differences between fashion and commercial marketing. However, the last part of this article will focus on one of the main reasons why there are so many similarities between fashion and commercial marketing: the fact that both of these industries require your creativity and imagination. This is a must if you really want to be successful in both markets.
Once you understand these three things, then you can begin to develop a plan that incorporates a small group of each of these things into your business. You can see that there are many similarities between the two but also see how each differs. These similarities and differences can lead to a successful career in the fashion industry.
You can also be successful in the commercial world if you understand the differences between fashion and commercial marketing. All the big marketing names are all responsible for designing and creating great clothing, but what separates them is the fact that they can adapt to the trends and customers of each market. If you really want to be successful, then you need to apply these principles and learn how to think differently.